Football Betting

Bradford inks record deal with Rams

Football Betting Lines

07/30/2010 - Earth City, MO (Sportsbook Betting Lines) - St. Louis Rams quarterback and 2010 top overall draft choice Sam Bradford has reportedly agreed to a six-year deal that is worth a record $50 million in guarantees.

According to the St. Louis Post-Dispatch, Bradford's deal is worth a total of $78 million. The guaranteed money is the most ever for a single contract in league history -- for rookies or veterans.

Bradford, 23, will be counted upon to help a Rams franchise that went a league-worst 1-15 last season. He had been the Oklahoma Sooners' starting quarterback for the last three seasons, despite playing in only three games in 2009 due to an injury to his throwing shoulder.

The 2008 Heisman Trophy winner, Bradford helped lead Oklahoma to the National Championship Game that season before falling to Florida. That season, Bradford threw for 4,720 yards and 50 touchdowns, helping the school break an NCAA record for most points in a 14-game season with 716.

The Rams continued a popular trend of teams selecting a quarterback with the first overall pick. Dating back to the Colts' selection of Peyton Manning leading off the 1998 NFL Draft, quarterbacks have been picked first overall in 10 of 13 drafts. St. Louis last picked first overall in 1997 and took Ohio State offensive tackle Orlando Pace.

The Rams have struggled mightily since "The Greatest Show on Turf," led by quarterback Kurt Warner and running back Marshall Faulk, produced two Super Bowl appearances, one title, three MVP winners and three straight top-ranked offensive teams from 1999-2001. St. Louis has posted one winning season in the last eight years and has won a total of six games in the last three campaigns -- the fewest in the NFL in that timeframe.

The club's quarterback for the last eight seasons, Marc Bulger, was released earlier in the offseason, so Bradford figures to be in the mix for the starting position as a rookie. The other three signal-callers currently on the roster are veteran A.J. Feeley, Keith Null and Thaddeus Lewis.


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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

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